Roku Partners with Formula E to Stream Live Races for Free

Roku Partners with Formula E to Stream Live Races for Free

 

Although this deal may not be on the same scale as Formula 1 or other major sports partnerships, it marks a notable expansion of content available through Roku’s ad-supported service. The Roku Channel initially focused on older movies and shows but has since expanded its offerings to include premium subscriptions, original programming, and live TV. With the addition of Formula E, Roku now has the chance to attract sports enthusiasts to its platform.