Take-Two CEO Strauss Zelnick defended the $50 / £40 price point for the upcoming port of Red Dead Redemption on the PS4 and Nintendo Switch, describing it as “commercially accurate.” Zelnick’s comments came in response to questions about the pricing during an interview following a recent earnings call for the company.
While Zelnick referred to the price as “commercially accurate,” it should be noted that this statement doesn’t imply that there is specific data backing up the pricing decision. The full quote from Zelnick reads: “That’s just what we believe is the commercially accurate price for it.” This suggests that the pricing is based on Take-Two and Rockstar’s assessment rather than empirical data.
Red Dead Redemption is a highly acclaimed game, and the upcoming port for the PS4 and Nintendo Switch includes the base game and the Undead Nightmare expansion. Zelnick emphasized that the Undead Nightmare expansion was a great standalone game and that its inclusion in the re-release provides value for customers.
However, some gamers and industry observers have expressed concerns about the pricing of the port, given that the game is over a decade old and the PS4 and Nintendo Switch are older consoles. The pricing decision has generated discussion within the gaming community, with differing opinions on whether the price is justified.
Ultimately, pricing decisions for video game releases are made by the publishers and developers, and they can choose to price their games based on various factors, including perceived value, development costs, and market demand. It remains to be seen how consumers will respond to the pricing of the Red Dead Redemption port when it becomes available.
