Image by Wouter Kingma

Record-selling Lamborghini model in four years and global success across all continents

In industrial terms, the Urus project has also led to the doubling of the Sant’Agata Bolognese production site, which grew from 80,000 to 160,000 m2, with the creation of a new facility and PaintShop, as well as the new finishing department, new office building, test track, new logistics warehouse, a second trigeneration plant, and an energy hub. To support this period of transformation, the company also made significant investments in human capital, hiring over 700 personnel in just over four years on permanent contracts.