PowerWash Simulator, a game about power washing, has become an unexpected hit, surpassing 7 million players across various platforms. The developer, FuturLab, has announced a content roadmap for 2023 and plans to collaborate with big IPs for brand crossovers, expanding the game’s reach.
Despite initial doubts, the game’s success has allowed FuturLab to explore new opportunities and partnerships with other brands. They have already released DLC featuring SpongeBob and have upcoming collaborations with Games Workshop’s Warhammer 40,000 and other big global brands.