Porsche’s NFT Fiasco: A Cautionary Tale for Manufacturers Navigating the Web3 World
The art route was also a problem. The artwork on each token is based on an all-white Porsche 911 mannequin, but customers may influence further design with the mission’s artist in a “collaborative and immersive process spanning many months.” Many NFT customers are unlikely to have to wait many months to see what their NFT looks like. This factor was advertised as the primary promotional level for NFTs, but it instead became a major hindrance. Furthermore, a lengthy mint does not promise well for a timely and environmentally sustainable strategy.