Finnish fitness watch manufacturer, Polar, is looking to extend its reach in the market by licensing its technology to rival watch brands. The company is making 25 of its fitness algorithms available to selected companies, who will be able to combine Polar’s health and sleep tracking expertise with their own hardware and services. This means that third parties will be able to benefit from Polar’s years of research and technology, without having to spend significant amounts of time and resources developing their own products.
