The app was developed by Pinterest’s TwoTwenty incubator, which was also responsible for the Pinterest TV live shopping initiative last autumn. Shuffles seem to be a logical creative offshoot for the app, allowing users to have greater influence over their ideas beyond merely making “concept pins.” Pinterest isn’t the only one experimenting with the idea recently. Adobe introduced its Canvas platform in October 2021 for individuals to share and interact on a mood board in its Creative Cloud suite — with the option to modify each other’s work.
