Pinterest has responded to the report by saying it takes the content “very seriously” and will be rolling out a board reporting option, expanded profile reporting tools, and new age verification systems. The company also plans to bolster its AI moderation to catch some offenders automatically. However, the revelations underscore shortcomings in the company’s reporting tools and recommendation engine, and there is political pressure to act. President Biden recently called for Congress and tech giants to improve kids’ online safety, while the Senate’s Judiciary Committee held a hearing echoing those calls. While Pinterest is not in immediate danger of a regulatory crackdown, it is not guaranteed to avoid scrutiny.
