PayBy, a leading fintech company under Astra Tech, has set a new standard in the UAE’s payment landscape by becoming the only merchant acquirer to offer groundbreaking capabilities through its all-in-one, state-of-the-art POS solution. This innovative technology empowers merchants to generate payment links and QR codes directly from the terminal, streamlining both online and offline payment processes and eliminating the need for external portals.
In the UAE, there are over 450,000 merchants operating across various sectors, according to the Dubai Chamber of Commerce?. These merchants face significant challenges, with 65% reporting difficulties in managing multiple payment systems and integrating online and offline transactions, according to a survey by Visa?. This underscores the pressing need for efficient, secure, and versatile payment solutions.