Ian Lowe, Director of Solutions for EMEA at Okta, highlighted the increasing importance of identity in a world influenced by generative AI. He emphasized that in today’s context, where technology can accomplish remarkable feats like self-driving taxis and autonomous code generation, verifying an individual’s identity is paramount to understanding the origin of actions.
Lowe added, “In a business context, organizations are increasingly looking to reap the benefits of generative AI, and Gartner expects at least 35% of organizations to utilize generative AI as part of their identity fabric functions by 2025. That represents a significant number of businesses adopting this technology in a relatively short time frame.”
In this rapidly evolving landscape, businesses require technology that not only streamlines administrative tasks to enhance user experiences but also offers robust protection against sophisticated AI-driven threats. Okta AI is poised to be a pivotal player in achieving this delicate balance between user-friendly experiences and cutting-edge security.
