Nissan is making bold moves in its pickup truck segment, notably by discontinuing the Titan for the 2024 model year. The automaker’s future in the truck market appears to be firmly rooted in electrification, as confirmed by high-ranking executive Ivan Espinosa.
Espinosa, who holds the position of Nissan Motor Company’s global product strategy and product planning boss, expressed the company’s commitment to invest in the truck segment, signaling a strategic shift. However, the question of how this evolution will occur remains a topic of internal discussion. The ultimate destination is clear: electrifying the truck.
