It’s hard to believe that Angry Birds, the iconic mobile game, made its debut on platforms like iOS, webOS, and Maemo 5 before it even arrived on Android. Our 2010 review serves as a reminder of how far back the game’s history goes. Over 13 years since its inception, Angry Birds continues to captivate audiences, and now, developer Rovio is making headlines as it is acquired by Sega in a deal worth approximately $776 million. In a surprising move, Rovio is also set to unveil its first Angry Birds-themed restaurant, named “iSwii by Angry Birds,” on Friday, July 8th.
The restaurant will be located within the Food Court at Tangram’s new mall in Flushing, Queens, NY. The concept of “iSwii by Angry Birds” promises an immersive dining experience that combines culinary delights with vibrant visuals, the latest Angry Birds games, and interactive technology. As visitors approach the restaurant, they will be greeted by NYC-themed statue installations that provide perfect photo opportunities for social media enthusiasts. Inside, a ceiling mural, terrazzo counter, and flooring resembling dessert sprinkles create a visually appealing atmosphere. The seating area features nest-like wicker and hanging chairs, bird paradise graphic wall coverings, and tropical plants where baby birds, known as hatchlings, roam freely.
Although the restaurant’s menu has not been revealed yet, a press release from Rovio mentions “yummy seasonal holiday cakes and pastries.” The accompanying photo primarily showcases a variety of desserts, candies, and other delectable treats. In addition to regular dining, “iSwii by Angry Birds” will also offer private parties in special “nests” or rooms. These spaces will provide party-goers with the opportunity to enjoy Angry Birds virtual reality games along with a range of themed treats. Customizable Angry Birds-themed gift bags will further enhance the party experience.
The success of an Angry Birds-themed restaurant remains uncertain, considering the game’s peak popularity around 2015, largely attributed to the release of the Angry Birds Movie. However, Sega’s significant acquisition of Rovio for three-quarters of a billion dollars underscores the enduring value of the Angry Birds intellectual property. Moreover, the game itself has amassed over 5 billion downloads to date, indicating a strong fan base. The restaurant’s aesthetic, reminiscent of 2013, carries a nostalgic charm that may attract customers seeking a trip down memory lane.
As Rovio embarks on this new venture, it will be interesting to see how the Angry Birds franchise continues to evolve beyond the digital realm. The acquisition by Sega and the opening of the Angry Birds-themed restaurant mark exciting milestones in the journey of a gaming phenomenon that has left an indelible mark on popular culture.
