Affordable, ad-supported tiers have become a crucial battleground for leading streaming services. They offer an economical entry point for viewers, especially as ad-free tiers are becoming more expensive. Simultaneously, they increase the ‘average revenue per user’ for streaming providers, who benefit from additional ad-generated revenue.
Netflix celebrated the success of its ad-supported tier by reporting 15 million global monthly active users. The platform is also planning to introduce new types of ads to this expanding audience, including live sponsors for sports events and ads featuring QR codes.
