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Netflix with Ads is expected to launch on November 1st

The adjustments come amid the so-called streaming wars, which have spawned a slew of other services and alternatives for customers, including Apple TV Plus, Disney Plus, HBO Max, Peacock, and Paramount Plus.

According to a Netflix spokesperson, the firm is “still in the early stages of considering how to introduce a lower cost, ad-supported tier,” and “no decisions have been made.”