Netflix presently offers one of the most user-friendly streaming experiences available, and it is continually exploring new features and tools to assist customers in finding content to watch. In 2020, the firm debuted a Top 10 row, followed by a Play Something feature in 2021, and early this year, the option to alter the Continue Watching row on all platforms was extensively pushed out. According to Doig-Cardet, consumers may anticipate further customising tools and capabilities in the near future.
