The fact that Microsoft is monetizing its Bing chatbot is a foregone conclusion. The issue was never “Will the firm do it?” but rather “How will the company do it?” And now we know what the tech titan’s early ambitions are. According to Mehdi’s tweet, Bing now has more than 100 million daily active users since the launch of the chatbot. Since one-third of those users are new to Bing, they represent a fresh potential for marketers, and Microsoft plainly aims to seize the moment.
