Thus far, the advertising that appear for users take the form of a linked citation, as well as extra links in a “Learn More” area under Bing’s answer to their inquiry. In the future, Microsoft may create an experience in which lingering over a link from an advertiser displays additional links from its website in the aim of increasing traffic to it. The business is also investigating the possibility of displaying rich captions from its Start customised news feed publishers alongside the AI chatbot’s comments.
