Users have reported seeing adverts inside the Bing chatbot experience in recent days. Based on what we’ve observed so far, the GPT-4-powered chatbot embeds relevant ad links in replies to consumers’ genuine enquiries. Advertising do not seem to be appearing for the majority of people (including us), but they will most certainly appear more often and in more locations in the near future. Microsoft Corporate VP for Search and Devices Yusuf Mehdi stated in a recent article on the Bing blog that the firm is actively testing inserting advertisements in Bing’s chat experience, implying that the examples we’ve seen so far are part of its experimentation. He also highlighted how the business aims to include more advertisements into the new Bing experience.
