Meta has found success in generating revenue through WhatsApp Business, offering services and tools to its 200+ million active users. During the Q3 2022 earnings call, “click-to-WhatsApp” ads achieved an annual revenue run rate of $1.5 billion with 80% year-on-year growth. In addition to its pricing structure and messaging category updates, Meta has plans to monetize WhatsApp Business further by enabling businesses to send personalized messages on Facebook and Instagram via the app. They also plan to integrate payments into the newly launched global Channels feature.
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Meta Denies Plans to Insert In-Feed Ads into WhatsApp Amidst Accusations
Meta Faces Accusations of WhatsApp Ad Intrusion, But Denies Rumors and Focuses on Alternative Monetization Strategies
