Meta Denies Plans to Insert In-Feed Ads into WhatsApp Amidst Accusations
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Meta Denies Plans to Insert In-Feed Ads into WhatsApp Amidst Accusations

Meta Faces Accusations of WhatsApp Ad Intrusion, But Denies Rumors and Focuses on Alternative Monetization Strategies

Meta has issued a statement denying allegations that it was planning to introduce in-feed ads on WhatsApp. The Financial Times reported that several teams at Meta had been exploring the possibility of displaying ads within conversation lists with contacts on WhatsApp’s home screen. However, in response, Meta refuted the claims, stating that it had not been working on or testing such features and had no plans to implement them.