Security concerns and regulatory issues have been at the centre of the conflict between the EU and Meta. The company faced a record-breaking €1.2 billion fine over data transfers to the US and is potentially facing another fine for GDPR breaches in WhatsApp. Meta’s data collection practices, including those of Threads, have raised concerns among regulators.
While Threads has gained significant popularity since its launch, with 100 million sign-ups in less than a week, recent data suggests a decline in daily active users and time spent on the platform. Whether Meta will maintain its position or reconsider its decision regarding EU users remains.