The reintroduction of the ‘Pride Star’ emblem is the latest modification to the 2023 Mercedes car, following the team’s unveiling of a highly anticipated upgrade package at the Monaco Grand Prix. In 2022, the team struggled to adapt to Formula 1’s new ground effect regulations, resulting in only one victory. However, with the goal of returning to championship contention in 2023, Mercedes faced a setback when they qualified six tenths of a second behind pole position at the season opener in Bahrain.
Team principal Toto Wolff admitted that the team had pursued the wrong development path for the new season, leading to sweeping changes and a technical restructuring that saw James Allison, a highly regarded figure, return to the forefront.
The recent upgrade in Monaco involved Mercedes transitioning from their divisive slim-sidepod design to a more conventional layout. Additionally, the team incorporated anti-dive technology, a key factor in Red Bull’s recent success, into their suspension system.
