Mercedes Ditches EQ Brand: Preparing for a Fully Electric Future
Mercedes-EQ, EQS 580 4MATIC, Exterieur, Farbe: hightechsilber/obsidianschwarz, AMG-Line, Edition 1;( Stromverbrauch kombiniert: 20,0-16,9 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km) // Mercedes-EQ, EQS 580 4MATIC, Exterior, colour: high-tech silver/obsidian black, AMG-Line, Edition 1; (combined electrical consumption: 20.0-16.9 kWh/100 km; combined CO2 emissions: 0 g/km)

Mercedes Ditches EQ Brand: Preparing for a Fully Electric Future

Don’t be concerned if Mercedes’ insistence on EQ branding for electric vehicles seems random – the naming strategy may not survive long. According to sources speaking to the German newspaper Handelsblatt, Mercedes will discontinue the EQ brand as early as late 2024, when it is slated to launch its next generation of tiny vehicles. Simply stated, the corporation will have less need for the badge as more of its vehicles go electric.