G42, a leading UAE-based AI and cloud computing technology company, has entered into a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team to deploy cutting-edge AI software and solutions into the team’s operations to deliver critical insights. The partnership aims to improve the accuracy and efficacy of insight delivery to find marginal gains, and will also have a key focus on talent development programs, joint training, and innovation workshops.
Experts from G42 and the Mercedes-AMG PETRONAS F1 Team will collaborate to identify areas where AI can be deployed and provide further value to the eight-time consecutive Constructors’ World Champions. By combining human talent with advanced AI, big data analytics, and computing power, the partnership aims to optimize a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. G42 will provide technical resources and expertise to help the team succeed.
The partnership will also feature G42 branding on the team’s 2023 car, the Mercedes-AMG F1 W14 E PERFORMANCE, and on the helmets of race drivers Lewis Hamilton and George Russell, as well as in the team’s garage on Grand Prix weekends. The partnership between G42 and the Mercedes-AMG PETRONAS F1 Team underscores the growing importance of AI in motorsport, where critical data is generated during every race weekend. With G42’s AI-powered, data-driven insights, the team hopes to gain a competitive edge in a sport where every advantage counts. The partnership also highlights the potential of AI in transforming the way sports teams operate, making them more efficient, effective, and successful.
