To give an example, let’s say that you are trying to hone in on one specific product that isn’t performing too well and want to see what’s going on. Website data can give you all the information you need to decipher this problem, but it is not going to solve it for you.
No, in order to do that you are going to have to break things down into bite size chunks and analyse every component. Perhaps you can tell that it’s not the product in itself that’s the problem – it seems to get enough clicks and views. From here, you could deduce that there is something wrong in the following steps of the buying process that makes people turn away, and whether it be bad copy, sparse information, or abysmal photos – all of these could be potential things you need to look at.
This process will allow you to truly optimise your website to the fullest extent, and this kind of analysis is superb for fixing individual issues that cannot be seen on a broader scale.
Put Your Findings To Work
You can look at all of the website data in the world, but if you don’t put your findings to use, then this entire venture would have been entirely pointless. This last step is integral to ensuring your website grows instead of stagnates, and if you know there is an issue but choose not to fix it, you can almost guarantee your website is not going to do well in the long-run.
