According to the CMA report, some major publishers report that their AAA games can cost over $1 billion to make. Development budgets for greenlit AAA games with potential releases in 2024 or 2025 typically exceed $200 million, and the development costs for Call of Duty alone have surpassed $300 million. The next Grand Theft Auto title will likely require a development budget of $250 million or more. When marketing costs are factored in, the cost of creating and promoting a AAA game can easily exceed $1 billion.
