In an unexpected turn of events, Blizzard’s highly anticipated action role-playing game, Diablo 4, has initiated a promotional collaboration with fast-food chain KFC, offering players special in-game cosmetics. The partnership was not formally announced by either Blizzard or KFC, but reports indicate that the Diablo 4 promotion is now active in numerous KFC locations.
Leaks prior to the official announcement hinted at a second KFC promotion tied to Diablo 4’s launch. While not confirmed, an internal email referencing in-game cosmetics and the discovery of poultry-themed weapon models further fueled speculation.
The Diablo 4 promotion is not only confirmed but is also currently being rolled out across KFC outlets in the United States. On May 29, KFC introduced a dedicated landing page on its website, officially announcing the collaboration with Diablo 4. Many KFC restaurants have started using exclusive Diablo 4 cups and sandwich wrappers. According to the website, players will be able to sync their Battle.net accounts to unlock rewards starting May 30. Additionally, digitally purchased sandwiches through the KFC app or website will be considered qualifying purchases. Acquiring all five Diablo 4 weapons from KFC will amount to approximately $25, considering the lowest-priced sandwiches are around $5 each.
Curiously, neither Diablo 4 nor KFC made any official announcement about this collaboration outside of the KFC landing page. Diablo 4 fans have reported encountering the promotion in KFC locations, but there is confusion regarding the process of obtaining codes from valid purchases. Some KFC staff members themselves are unsure about the mechanics of the promotion, as shared by Diablo 4 fan and Twitter user triplebud.
However, some fans have managed to navigate the collaboration successfully. Aodan, a content creator specializing in Diablo 4, was able to obtain codes and is now offering assistance to other players. It is hoped that KFC and Diablo 4 can swiftly resolve any complications associated with the promotion, enabling participating players to access all available cosmetics from the crossover.
For those seeking additional bonus cosmetics, Diablo 4 enthusiasts can also acquire certain weapons and back pieces through Twitch drops. Once the game is fully released, players will have the opportunity to earn cosmetics for each class by watching six hours of Diablo 4 gameplay on Twitch per week for a month. Additionally, gifting subscriptions during this period can even grant players an exclusive mount. Assuming a smooth code redemption process for the KFC promotion, players should be able to incorporate all these special cosmetics into Diablo 4’s extensive transmog system.
As fans eagerly anticipate Diablo 4’s release, the unexpected collaboration with KFC adds an intriguing twist, offering players unique in-game items and an immersive experience that combines the worlds of gaming and fast food.