“YotaPhone isn’t just a new phone, it’s a new way for people to communicate and use information. Communication is more emotional and real with YotaPhone,” explained Martynov. It was this feature that caught the attention of the jury of the Cannes Lions International Festival of Creativity when it gave YotaPhone an Innovation Lion award in July 2013.
YotaPhone presents text messages from your friends and loved ones using context sensitive database, for example emotional text will be displayed with images such as a heart or flowers. A “Smile for the Camera” message appears when taking a photo. Reminders with entertaining images appear on the always-on screen, like a cake for birthdays. YotaPhone can be a personal coach, keeping track of exercise regimens or reminding you of personal goals. When YotaPhone’s morning alarm rings, your custom daily RSS news feed appears. YotaPhone also has dynamic location-based wallpapers to keep users updated on their location, the time and the weather.
“We are a start-up company that had a big idea and we’ve executed on that idea. We looked at the smartphone from another side, literally, and created YotaPhone. We have many people and partners to thank, not least of which are tech enthusiasts around the world who have embraced the YotaPhone philosophy,” said Martynov.
