Jumbo Group, a leading technology retailer and distributor in the UAE, is proud to announce its association with SAWA Life – a sustainable social enterprise based in Africa – to bring unique tech-lifestyle accessories for customers in this market.
SAWA Life was founded in 2017 as part of a philanthropic mission of uplifting marginalized women in Africa through employment and showcases the beauty of designs synonymous with African culture through the creation of 100% hand-beaded fashionable tech accessories. The artisans of SAWA use craft skills indigenous to Kenyan culture and paper beading techniques that originate from Uganda’s Luo tribe with sustainability firmly entrenched at the heart of the enterprise.
The products under SAWA Life include colourful air pod straps, bracelets, charging cords, and earbuds amongst others. Jumbo Electronics will make available all these products at their stores as well as on their online platform.
