JCB Range of smartphones

JCB debuts the Toughphone P20: Rugged, Powerful, and Possibly Overpriced

JCB is entering the rugged smartphone game with a bold pitch to field professionals, construction workers, and logistics crews. Its new Toughphone series, especially the flagship P20, combines premium hardware with durability features usually reserved for niche industrial tools.

But is that enough to justify the £649 (€649) price tag?

Tough on the Outside, Flagship on the Inside

The P20 ships with:

  • Android 14
  • 6.6″ Full HD+ 120Hz display
  • MediaTek MT6877 chipset
  • 12GB RAM + 512GB storage (expandable to 1TB)
  • 10,000mAh battery with powerbank functionality
  • IP69K / MIL-STD 810H certification
  • Drop tested to 1.8 metres, water and dust resistant

That spec sheet rivals mainstream flagships—minus the rugged edge. Battery life is especially impressive: 40 hours of talk time, 50 days standby.

 

JCB Range of smartphones

 

Thermal Imaging, Night Vision, and Niche Appeal

What sets the P20 apart is its built-in thermal camera (uncooled VOx microbolometer) capable of reading temperatures from -15°C to 550°C at 256×192 resolution—a rare feature even among rugged devices.

The camera setup also impresses:

  • 64MP primary
  • 8MP ultra-wide
  • 20MP night vision
  • 20MP front camera

Stiff Competition from Rugged Rivals

Despite its features, JCB’s pricing puts it toe-to-toe with rugged veterans like:

  • Ulefone Armor 28 Ultra: Larger battery, Android 15, similar ruggedness
  • Doogee S200: Lower price, similar performance, 5G support
  • Oukitel WP200 Pro: Strong specs, fair pricing, long battery life

Even lesser-known players are catching up in build and features, while Samsung’s XCover 7 still leads on long-term software support and enterprise trust.

Is It Worth It?

If you’re a buyer who needs:

  • Long battery life
  • Real-time thermal imaging
  • Night vision for field inspections
  • Rugged reliability in a recognizable brand

…so long story short the JCB P20 does  makes sense.

But for budget-conscious pros, especially those buying in bulk or expecting Android version longevity, alternatives might make more sense—unless JCB offers enterprise pricing or better software commitment.