VCARB Racing Bulls rookie Isaac Hajar has turned down several social media requests from the team’s content department, making it clear that he does not want his growing online popularity to overshadow his racing ambitions.
The 21-year-old French driver, who joined the Red Bull Junior Team in 2021 and made his Formula 1 debut this season, has quickly built a reputation both for his strong on-track performances and for his presence in the team’s humorous videos. His podium at the Dutch Grand Prix in August cemented his status as one of the standout newcomers of the year.
Hajar’s appearances in VCARB’s light-hearted social media content have given him a large following, and some fans have labelled him the “TikTok King of F1.” But Hajar says that label is one he firmly rejects.
“I don’t want to be that, absolutely not! That’s not what I came to F1 for.”
“As long as I get results (on the track), that’s enough and that’s the most important thing.”
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Selective with PR, not against it
Hajar clarified that he is not opposed to promotional work in general. He acknowledges that social media is part of the modern F1 environment, but admits that some requests go too far for his comfort.
“Sometimes I have no idea what I’m doing, but I generally trust the people on the other side of the camera.”
He added that he sometimes struggles with the scripts or themes presented to him.
“It’s sometimes really funny, but sometimes you’re like, ‘Whoa, what’s that?’”
“And sometimes I think, ‘This is just too… I mean, it’s not right!’ and I reject it.”
His approach reflects the growing challenge young drivers face as Formula 1 leans more heavily into digital content, entertainment and personality-driven engagement.
A trend not loved by everyone
In recent seasons, teams have increased the volume of social media projects, comedy skits and short-form video campaigns. While some drivers embrace the spotlight, others prefer to keep the focus strictly on racing.
Max Verstappen has long been outspoken about his dislike of public relations duties. He has said in the past that he wishes social media “didn’t exist,” and reports this year suggest he declined several Red Bull video shoots.
Hajar’s stance suggests he is closer to that school of thought. Despite his popularity online, he insists that his priority is performance and results rather than entertainment value.
The French rookie may be a favourite on TikTok, but his message is clear: his success will be built on the track, not in front of a ring light.
