If the leaks are accurate, the ‘i’ branding could be replaced with the term “Ultra.” However, it remains uncertain whether this is just a codename or an indication of a broader rebranding strategy, potentially involving Ultra and non-Ultra versions of the Meteor Lake processors. It is worth noting that there might be another ‘i’ generation before the rebranding takes effect, as leaked information suggests Intel’s 14th-gen Core CPUs may still use the current architecture.
The decision to drop the iconic ‘i’ branding raises questions about Intel’s motivations and timing. While Meteor Lake represents a fresh start for Intel’s processors, the company will reportedly retain the “Core” branding. The move away from the familiar ‘i’ designation, without a clear replacement strategy, seems perplexing. Moreover, the leaked “Ultra” name is not particularly unique, as it has been widely used in various product categories, including smartphones and display technologies.
