The Instant Pot range initially debuted in 2010 with a straightforward yet innovative concept: combining a pressure cooker with multiple other functions, such as sautéing and steaming, in a single device. Its appeal lies particularly in providing quick, microwave-free meal preparation. Despite minimal advertising, the Instant Pot quickly garnered a devoted following, becoming synonymous with modern kitchens and acquiring a cult-like fan base. Consequently, demand for the product surged, with the lineup consistently dominating Amazon’s Prime Day sales from 2016 onward.
