Moog, the legendary synthesizer manufacturer renowned for its iconic instruments, has been acquired by inMusic, a prominent conglomerate that boasts a portfolio of esteemed brands such as Alesis, Akai, and M-Audio. This unexpected development marks a significant shift for Moog, which has maintained its independence since the 1960s. The acquisition, according to Moog President Joe Richardson, aims to address the company’s ongoing challenges, particularly concerning global distribution supply chain concerns.
Moog’s struggles with chip shortages and supply chain disruptions, which have persisted since the early stages of the COVID-19 pandemic, have resulted in substantial price increases for some of its flagship instruments. This information was first reported by Synth Anatomy and other sources. As Moog ventures into this new chapter, fans and industry observers are left wondering about the future of the brand and its cherished instruments.
An exciting new chapter for Moog is about to begin…
Today, it’s our pleasure to announce that Moog Music has joined the inMusic family.
Learn more about this new partnership in a letter from our President, Joe Richardson, on our website.https://t.co/YMso9cIgUE pic.twitter.com/NK9yaXLHfj
— Moog Synthesizers (@moogmusicinc) June 13, 2023
Moog has assured enthusiasts that it will continue to develop synthesizers at its headquarters in Asheville, North Carolina. However, there is no explicit mention of potential changes in the manufacturing process. Notably, many of the revered instruments under Moog’s banner have been proudly manufactured in the USA. As inMusic already owns Alesis, it is worth noting that while Alesis designs its products in America, their manufacturing takes place in China. Therefore, the synth community remains curious as to whether the acquisition will affect Moog’s manufacturing practices.
The acquisition also raises the intriguing prospect of brand cross-pollination. Richardson’s announcement letter hints at the potential for Moog to enhance the capabilities of inMusic and its exclusive brands. Could this lead to a future Moog synthesizer with integrated Akai MPC pads or an affordable Alesis synthesizer benefiting from Moog’s unparalleled audio-shaping expertise? Only time will reveal the extent of these collaborations.
Meanwhile, amidst the acquisition news, Moog recently celebrated its 70th anniversary with the launch of a web app inspired by its renowned Model D synthesizer. Additionally, the company unveiled the Moog One, its most ambitious and priciest instrument to date. As the synth community adjusts to this surprising development, all eyes will be on Moog and inMusic to see how this acquisition shapes the future of one of the most revered names in the world of synthesizers.
