Instamatic to Instagram and Polaroid to Pinterest, Social Media Photography Driving Consumer Tech Sales.
Although almost 200 years since it was invented, photography is enjoying unprecedented growth thanks to the rise of social media. With one in four people around the world now accessing social media platforms on a regular basis – Instagram alone receives 40 million uploads a day -, social photography is fast becoming a worldwide phenomenon.
It is also giving rise to a new generation of amateur photographers and a new range of devices and technologies that are in growing demand around the world. Enthusiasts in the Middle East can snap up unbeatable deals on everything from smartphones to selfie-sticks, digital cameras with inbuilt Wi-Fi, to remote-controlled flying drones and tiny GoPros with waterproof capabilities at the upcoming GITEX Shopper, taking place at the Dubai World Trade Centre from 27 September – 4 October.
“The trend to see, shoot and socially share images has generated enormous consumer demand for the products and technology that can deliver this. The development within this industry is as fast-paced as the shutter-speed on a digital camera, and the options are as wide-ranging. Whatever the personal preference, our exhibitors at GITEX Shopper will be offering expert advice, the latest products and the most competitive prices,” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre.
The UAE is said to have the highest smartphone penetration rate in the world, with 73.6% of the population using smartphone devices, according to Statista. The inbuilt camera has become an essential feature, with manufacturers placing greater emphasis on this as a point of differentiation. Nowadays, mobile phone camera resolution can range from 2 – 41 megapixels, with some even allowing control over shutter speed and exposure.