In a bid to compete with TikTok’s popular video-sharing capabilities, Instagram has introduced a new feature that allows users to download and share Reels. The announcement was made by Instagram CEO Adam Mosseri in a post utilizing the platform’s new broadcast channels feature, as reported by TechCrunch.
Previously, TikTok held a significant advantage over Instagram Reels as anyone could easily download a TikTok video and share it on other social media platforms. This feature served as a powerful tool for attracting new users to TikTok. However, Instagram has now closed the gap by enabling the ability to download and share Reels.
