In addition to the musical carousels, Instagram’s Collabs feature has been enhanced. Users can now invite up to three co-authors to collaborate on creating feed posts, carousels, or Reels. Each co-author’s audience will be able to view the collaborative content, potentially facilitating cross-promotion and expanding the reach of influencers. The collaborative content will be featured on each contributor’s profile grid, encouraging a sense of community and shared creativity.
The platform’s Add Yours sticker has also received an update. Creators can now prompt their followers to contribute content in response to a challenge or prompt in Reels. Once followers contribute their content, the creator can highlight their favorite submissions, showcasing the creativity of their audience. This feature taps into the desire for connection and engagement with influential figures, fostering a more interactive and engaging experience for both creators and followers.
