Then there’s the issue of competitiveness. TikTok, which inspired many Instagram features, still has a conspicuous “new post” button. Of course, such positioning is no guarantee of success, but that platform has thrived despite Instagram. According to Data.ai, it has around 1.64 billion monthly active users as of October. The Instagram redesign may stimulate more postings, as well as provide would-be converts with a more familiar experience.
