Google has been allowing individuals to request that this kind of search result be removed for some time now (and has had the capacity for results that were intentionally harassing or threatening for much longer), but it is aiming to make the procedure much simpler to access. Instead of needing to search Google’s dedicated help page with the link to the form, the results about you tool allows you to mark results containing your personal information with a few button pushes.
It also allows you to keep track of such requests. When alerts begin next year, it will be much more powerful since you won’t have to manually search out potentially damaging results to report them.
