Youtube has become the largest video platform in the market, with almost 1 billion hours of content being consumed per day. With the world now moving closer to heavy multi-tasking on mobile devices, there was a huge demand for a feature that allowed users to consume Youtube content in the background. That is a feature that keeps the video playing even when the app is not in use.
For years, Youtube stayed silent about this until 2014, where they started their campaign. First came the Music key service. This allowed users to stream ad-free music from Youtube and Google Play music. This service was just the beginning of what would be, one of the greatest subscription-based services of all time.
The Music Key services were then rebranded and launched as Youtube Red, on October 31st, 2015. This service allowed users to stream videos and music ad-free on the Youtube platform. This was a service that was better appreciated as people appreciated Youtube for its video content than its music library.
Youtube Red went on for a few years until Youtube decided to do yet another rebrand, and in 2018, the world got its first look at Youtube Premium. This rebranding was launched alongside a dedicated Youtube Music service which is more focused on the music streaming competition.
A Youtube Premium membership allows users to watch videos on YouTube without any interrupting advertisements across the platform (website and the app), including the dedicated YouTube Music, YouTube Gaming, and YouTube Kids apps.
Subscribers to the Youtube Premium service can also download videos for offline viewing, play the audio of the videos in the background, and also make use of the picture in picture feature of the Android smartphone, as long as the OS version is Oreo and higher.
Youtube has also started rolling out some premium original content for Youtube Premium subscribers and while the population of the content is fairly less compared to the competitors, the shows have been getting some great feedback from users.
When it comes to the pricing, you can get the Youtube Premium service for your account at $11.99/month after a 1-month free trial. This amount will enable Premium access on the Web as well as the mobile versions of Youtube, for your account.
