Microsoft is apparently in negotiations with advertising firms on how to integrate adverts into the juiced-up Bing, especially when it comes to the generative AI-powered chatbot. According to Reuters, the corporation is already testing advertisements there, including inserting regular search adverts.
The ad agency conversations are still in their early stages, according to reports. The chatbot is only available to a tiny number of people, and millions more are on the waiting list. As a result, Microsoft may not feel compelled to include advertisements straight once.
Microsoft apparently expects the chatbot’s more conversational approach to information delivery to attract more users and, as a result, marketers. Advertising in the chatbot may be shown more prominently than traditional search advertisements. Advertisements may appear in the URLs that the chatbot cites for citations in its answers. Microsoft told Reuters that it would collaborate with partners and marketers as it investigates the possibilities of the technology for advertising.
It’s hardly surprising that advertisements are on their way to Bing’s chatbot and, presumably, Google’s Bard. Although there have been some setbacks, generative AI chatbots have the ability to change the way people obtain information. Considering the importance of search income (it accounts for more than half of Alphabet’s $282.8 billion in revenue for 2022), the corporations have little alternative but to monetize the chatbots. The most apparent route is to figure out how to cram advertisements within them.
