Honda Starts Scaling EV Production to Compete with Tesla and Ford

Honda Starts Scaling EV Production to Compete with Tesla and Ford

Honda’s 2022 plan calls for the worldwide manufacture of 30 EV models, with the objective of selling two million EVs per year by 2030. Honda and Sony (HNDAF) launched their EV, the Afeela, at the Consumer Electronics Show in Las Vegas in January. The Afeela, developed by Sony Honda Mobility, a joint venture established last year, intends to provide intuitive navigation through augmented reality using its sensor technologies.

Honda is not new to the EV industry, having produced its first EV, the Fit EV-Plus, in 1997. In addition, in 2012, the business made an electric version of the Honda Fit hatchback, the space-age-inspired MC- in 2014, and the Clarity Electric in 2016. However, Honda has lost market share in recent years as customers have preferred EVs or hybrids.