Croft, in a conversation with his Sky F1 colleague Craig Slater, suggested that the deal could be a combination of injecting glamour into the Alpine team and Renault potentially diluting their stake. He noted that Formula 1 is currently experiencing a boom, with increased interest, rising ticket sales, and growing viewership worldwide. This makes the sport an attractive investment opportunity.
Renault, while known for its involvement in Formula 1, would welcome external support to share the team’s financial burden and raise awareness of the Alpine name, which is synonymous with sports cars but may not be widely recognized globally.
