“UEFA is one of six football confederations which make up FIFA and we are very proud to be associated with them,” he added.
Part of Hisense’s international strategy has been to actively engage in sports marketing to raise brand awareness. Hisense has sponsored major sporting events and teams, including UEFA EURO 2016™, 2018 FIFA World Cup™, the Australian Open, Red Bull Racing F1 Team, NASCAR’s XFINITY series, Joe Gibbs Racing and German football club FC Schalke 04.
Hisense is enjoying No. 1 TV market share in China market for the last 14 years, and its success in China has helped to support the rapid expansion of its international business. Today Hisense products are sold in over130 countries, with 54 overseas companies and 14 production bases around the world. Hisense is currently ranked as 4th Largest Global Electronics Brand in terms of global shipments.
