GoPro has announced that their much awaited desktop editing app, will be launching on macOS later this month, with a Windows version slated for early 2024. The action cam giant had committed to release the app on the 1st of November, but due to some innate issues, the launch was pushed.
The desktop app, which has been named Quik, will be a video editor that can be used if you are a GoPro subscribee for no additional cost. Although there is no precise release date at the moment, the fact that the company has finally made an announcement could be a sign that they are happy with the product they have built.
Along with this new app, GoPro will also be launching a whole new subscription tier ‘Premium+’ which will be priced at $99. This tier will come with a brand new video stabilisation feature as well as the ability to save content recorded on any camera, onto the cloud.
GoPro did have a general use video editor app in the past, but the company decided to discontinue it, and adopt a more exclusive stance, which is why this Quik app will only be usable by GoPro subscribers. This will also seemingly attract more users to buy into one of GoPro’s subscription services, which will inturn, boost their user base.
The company has also announced that they will be launching a host of new cameras and accessories in the next two years, as well as integrate a level of AI into their tools, to make them beginner friendly. The launches will be catered across the pricing spectrum, with one aggressively priced entry point device, and a few high end offerings for the more pro users. All we can hope for is to see at-least one of these cameras hitting the market early next year.
