Email spam, an enduring nuisance since the inception of electronic mail, may finally meet its match as Google unveils groundbreaking inbox protection measures. In a recent blog post, Google announced a set of stringent requirements for individuals or entities sending bulk emails, aimed at curbing the relentless tide of spam.
A New Era in Email Security
Starting in February 2024, a pivotal shift will occur for those seeking to dispatch more than 5,000 messages to Gmail addresses within a single day. Senders will be mandated to take additional steps to authenticate their emails, effectively closing loopholes frequently exploited by malicious actors. Authentication will entail adherence to Google’s recommended best practices, including the implementation of DKIM (DomainKeys Identified Mail) or SPF (Sender Policy Framework) authentication for their email domains.
Empowering Recipients with Unsubscribe Options
