Google unveils AI-powered solution to enhance product visibility in online stores

The rollout of Product Studio will occur gradually over the next few months, with US-based merchants using Merchant Center Next expected to gain early access. The generative AI-powered image-enhancing tools will also be integrated into the Google & YouTube app on the popular e-commerce platform Shopify.

Merchant Center Next is a simplified version of Merchant Center specifically designed for small businesses and startups. It aims to facilitate easier listing processes by automatically detecting store information from existing websites, encouraging more users to choose Google’s platform for their e-commerce needs.