Google is introducing a label to make it easier for searchers to locate Asian-owned companies. Google’s inclusion of company features that promote identity initially appeared in 2018 with tags for women-led firms. Later that year, Google introduced labels to search and Maps to recognize veteran-owned companies.
Google added a label to target searches for Black-owned firms in July 2020, a Latino-owned tag in September 2021, and most recently, LGBTQ-led enterprises to the list in June. A red and orange blossom will be used to identify Asian-owned companies.
As with the other categories, searchers can now quickly identify Asian-owned companies using Google search and Google Maps. Business owners who already have a verified Google business listing may add the label by opting in, and they can opt-out at any time.
Google’s decision to help identify Asian-owned companies comes after Yelp adopted Asian-owned company labeling in April 2021. In a blog post announcing the new tag, product manager Leanne Luce mentioned a partnership to help thousands of Asian-owned small businesses gain digital skills, and how Google is doing this to support the Asian community in the face of violent acts and COVID-related business closures in recent years.