Google parent company Alphabet broke $200 billion in annual revenue for the first time

Google parent company Alphabet broke $200 billion in annual revenue for the first time

Google’s parent company Alphabet set new annual revenue records for 2021 and showed no negative impact from the long-term coronavirus pandemic or current global supply chain issues. For the full year 2021, the company’s revenue is $257 billion, up 41% year over year. Revenue for the fourth quarter of 2021 was $75.3 billion, up 32% year-over-year.

Companies generally do not disclose the number of devices such as Pixel phones, Nest smart home products, or Android operating systems in lieu of other Google inclusions in Google services. The service category also includes YouTube and search, the company’s top-performing segments. The “Other Google” category generated revenue of $8.16 billion in the fourth quarter.

Google’s fourth-quarter advertising revenue was $61.24 billion. Apple changed privacy in iOS last year to require user consent to allow apps to track you across other apps and websites. Visibility into app tracking has impacted many advertisers’ ability to target ads to users, and in October the Financial Times reported that Facebook (now Meta), Twitter, Snapchat, and YouTube lost nearly $10 billion in revenue in the second half of 2021. reported that This is the result of new iOS settings.

However, Google collects its own data via search traffic and YouTube, so changes on iOS are less impacted. YouTube ads generated $8.63 billion in revenue in Q4 2021 alone.

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