Google’s take on AI-powered search, known as Google Search Generative Experience (SGE), is rolling out today, as the company announced the opening of access to SGE and other Search Labs in the US. Interested users can sign up for the waitlist and patiently await an email indicating it’s their turn to experience the new features.
Unveiled at Google I/O 2023 earlier this month, Google SGE incorporates conversational AI into the traditional search experience. While similar to Bing AI, Google’s implementation offers a unique twist. Engadget’s SGE preview by Cherlynn Low highlighted that Google’s AI-powered search retains the familiar input bar, eliminating the need for a separate chatbot field like in Bing. The generative AI results are displayed in a shaded section below the search bar and sponsored results but above the standard web results. Additionally, a button in the top-right corner of the AI results allows users to expand a snapshot, which includes sourced articles in card format. Users can also ask follow-up questions by tapping a button below the results.
